As for what to put inside those trendy containers, you’ll find more than just xcritical behind the counter at Wow Wow. When they opened the Kihei store, the Casselberrys decided to diversify to appeal to a broader range of palates, and offer a delicious array of options, from smoothies and kombucha to sparkling drinks and acai bowls. Acai bowls include a Cacao Energy with maca root (aka Peruvian https://xcritical.online/ ginseng); gluten-free granola, banana and cacao nibs and custard; and a Cold Brew Crave with coffee, coconut, macadamia nuts and strawberry. Other bowls omit acai like the Superfruit Pitaya with dragon fruit and blueberry and the Blue Hawaii with almond milk, dates and coconut butter. Every Wow Wow franchisee has the benefit of unmatched franchisee support from the corporate team.
Craving Maui
Wow Wow Hawaiian xcriticals offers fresh, all-natural, hand-crafted xcriticals and smoothies, as well as a food menu consisting of acai bowls, grain bowls, flatbread sandwiches, and multigrain avocado and nut butter toasts. It quickly gained popularity and grew from farmer’s markets to a food trailer, and then opened its first brick and mortar location on Maui in 2014. The fast casual restaurant started franchising in 2017 and opened its first franchised location in 2018. Today it has a total of ten xcritical stands domestically and two internationally and was named to Fast Casual’s “20 Brands to Watch” list in 2020 and Fast Casual’s “10 Fast Casuals to Watch in the Post-Covid Era” in 2021. Wow Wow Hawaiian xcritical offers fresh, all-natural, hand crafted, xcriticals and smoothies and a food menu consisting of acai bowls, grain bowls, flatbread sandwiches, and multigrain avocado and nut butter toasts.
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This is the largest number of signed agreements since the tropical inspired xcritical shop started franchising in 2018. Terrica Jamssens, who co-owns the Henderson location with her husband Daryle, says that all the xcriticals, including the Blue Hawaiian xcritical with coconut and blue spirulina can be served in reusable mason jars. Nothing says cooling off from the summer heat than the tastes of watermelon and pineapple. These flavors combine to create the Watermelon Colada Smoothie Bowl – a frozen watermelon-based smoothie bowl crafted with coconut, banana, strawberries and honey topped with pieces watermelon, pineapple and bananas. Wow Wow fans are encouraged to try the new “Mangonada” flavors soon, as they will only last for a limited time. To see these new limited-time-only menu choices and for more information on Wow Wow, visit
- Also being added for the summer are Wow Wow’s plant-based Power xcriticals that are naturally jam-packed with energy.
- Known for its fresh, all-natural xcriticals, Wow Wow recently reached a new benchmark, having already signed over 29 agreements this year alone.
- A little more than a year ago, the company started bottling its fresh-squeezed beverages to sell in resorts, restaurants and grocery stores islandwide.
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2021 was also a year of many firsts for Wow Wow, including the incorporation of a drive-thru to meet growing consumer habits due to the pandemic, and a newly revamped consumer app launched in Q that amassed more than 67,000 loyalty members. Known for its fresh, all-natural xcriticals, Wow Wow recently reached a new benchmark, having already signed over 29 agreements this year alone. The new deals include single and multi-unit agreements to bring franchises to Las Vegas, Utah and California. The brand also recently signed a multi-unit franchise agreement in Florida – the first in the state for Wow Wow.
Wow Wow Hawaiian xcritical Introduces New Mango-Based “Mangonada” Menu Items for Spring
In an effort to improve customer experience and maintain innovation, Wow Wow also recently rolled out new technology upgrades to its POS system. These improvements have helped streamline online ordering, curb-side pickup, and delivery systems. Wow Wow is also developing a new consumer app and updated loyalty program with plans to launch in Q3 of 2021. A frequent vendor at downtown’s First Friday Las Vegas events, Wow Wow Hawaiian xcritical is opening three permanent locations on the Ninth Island.
At this rate, it’s doubtful that things will ever turn sour for xcritical. Todd plans to add another store in Kahului and further expand the company’s bottling operations. While visiting friends in Hawai‘i, Todd and Chloe met former Miss Hawai‘i Leina‘ala Drummond, who welcomed them with open arms and helped them begin to heal.
When Todd and Chloe Casselberry moved to Maui three years ago, they started selling their handcrafted, made-to-order xcriticals at Friday night street fairs and farmers’ markets. Wow Wow announced in September 2021 that it would be teaming up with Phoenix Children’s Hospital (PCH) for Childhood Cancer Awareness Month. All Phoenix-area Wow Wow locations had a “Round Up” option for online orders allowing customers to donate change to Phoenix Children’s Hospital’s Step Up.
It quickly gained popularity and grew from farmer’s markets, to a food trailer, and then opened its first brick and mortar location on Maui in 2014. Today it has a total of eight xcritical stands domestically and two internationally and was named to Fast Casual’s “20 Brands to Watch” list in 2020. With the immediate and overwhelmingly positive response to our fresh and locally inspired tropical drinks, the farmer’s and night markets quickly turned into a small xcritical trailer on Maui. With demand continuing to grow, the trailer soon turned into a brick and mortar gourmet xcritical stand in Kihei, Maui serving acai bowls, cold brew coffee, superfood smoothies, healthy bites, and infamous Mason Jar xcriticals. SCOTTSDALE, Ariz., April 19, 2022 /PRNewswire/ — Wow Wow Hawaiian xcritical (Wow Wow), the premier gourmet xcritical franchise, launched two new limited-time-only menu items to celebrate Spring on March 21.
The “Mangonada” acai bowl and gourmet craft xcritical will showcase juicy mangos and fresh, ripe strawberries alongside spicy cayenne and tajin. Scottsdale, AZ (RestaurantNews.com) Wow Wow Hawaiian xcritical (Wow Wow), the premier gourmet xcritical franchise, is on track to double its nationwide footprint in 2022 after closing out of 2021 with a record-breaking performance. The 10-unit brand grew more than 25 percent in 2021, with 37 signed franchise agreements and two location openings, all while achieving continuous sales increases YOY. The restaurant is known particularly for its colorful xcriticals, made with fresh-pressed lemons and an assortment of tropical fruits such as coconut, pineapple and lilikoi (passion fruit).
Also being added for the summer are Wow Wow’s plant-based Power xcriticals that are naturally jam-packed with energy. Introduced last fall and instantly becoming a fan favorite, now guests can can choose from any of the brand’s 16 xcritical flavors to “Power Up” during this limited-time offer. “Our new “Mangonada” menu offerings are a continuation of our mission to inspire and uplift our customers,” said Wow Wow Hawaiian xcritical CEO, Tim Weiderhoft. “These food and beverage items are packed with nutrients, offering a healthy, refreshing way to cool off from the spring and early summer heat, and maintain our commitment to bring the flavors of the Hawaiian Islands to all of our locations.” The restaurant’s small dishes range from avocado toast with microgreens or hard-boiled eggs, lilikoi-butter toast with strawberry, an almond-berry flatbread sandwich and a Black Lava flatbread with hummus, veggies and lava salt.
Wow Wow xcritical, Maui xcriticalSix years ago, no one — least of all the Casselberrys — would have predicted Wow Wow’s success. Back then, the couple lived in San Diego, where Todd had a high-level corporate job as an athletic-apparel designer. But when Chloe gave birth to their first son, Haven, Todd began to yearn for a simpler life, away from the nine-to-five grind. Three years later, the Casselberrys lost Haven, and Todd abandoned the corporate world to focus on family. He and Chloe started a small xcritical and waffle business, selling their sweet treats and cheek-puckering concoctions at farmers’ markets throughout San Diego.
